Husam Alsaleh knows what it takes to engineer a successful enterprise. An experienced entrepreneur, he’s started and scaled many commercial ventures and has honed the strategies that will ensure a profitable business in Saudi Arabia’s most competitive industries.

Husam has discovered that the difference between success and failure lies in the practical, strategic framework he’s developed. In this book, he shares that framework — a clear foundation that will equip you to move from an idea to a startup to a thriving business. You’ll learn from Husam’s experiences as an entrepreneur and CEO, as well as the experts who’ve shaped his understanding of what it takes to launch and grow a successful venture. You’ll gain helpful insights into the key principles of industry dynamics, market share, and how to master your finances before you open for business.

This is a book for every aspiring entrepreneur who wants to build a business that will succeed.