Lessons My Brothers Taught Me

“Lessons My Brothers Taught Me” by entrepreneur Charles D. McCarrick (Houndstooth Press, 2022) teaches how to harness your own personal qualities into building both professional and personal success. As a case study, the book chronicles the author's evolution from quitting his job and then founding and succeeding at building an extremely valuable high-tech business. The story is interspersed with personal life lessons, presented as humorous flashbacks and illustrated with comical cartoons to help emphasize the point. The intertwine of valuable lessons with humorous experiences make this a fun and easy read while still providing guidance toward charting a path to personal success.

Each of us is a business, conducting transactions every day for the purpose of sustaining our well-being and toward scaling and growing as a person. The success of these transactions depends largely on our salability as individuals, and on our sensibility to distinguish between obstacles and opportunities. If you are willing to embrace the 'person as a business' concept, then it is easy to accept the proposition that the success of any business is linked to the basic human principles of the people within it. The four principles essential for all success may be expressed as follows:

Salability + Sensibility + Sustainability + Scalability = Success

A process dubbed, the 4S Transform. In this book, you will learn how to identify and apply these "4S" principles toward your own definition of success, including establishing your own business. It is a fun and easy read, with humorous lessons and real-life examples which illustrate that the quality of one's character plays a dominant role in the success of any transaction, personal or professional. If you are determined to run your own business, despite lacking any previous experience or formal training in that field this book is for you. You'll discover that you already possess the pieces to build your own success.