Mimi's Tales of Terror

by Hirokatsu Kihara; Ichiro Nakayama; Junji Ito

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Pub Date Oct 24 2023 | Archive Date Apr 09 2024

VIZ Media | VIZ Media LLC

Comics, Graphic Novels, Manga | Horror

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Description

Experience real-life chills as Junji Ito brings these “true” horror series to life!

University student Mimi and her boyfriend Naoto encounter one chilling mystery after another. There’s the enigmatic neighbor woman dressed in black from head to toe—but if she’s so odd, why does it seems like there are many others like her? Then, whose eyes track Mimi’s movements from the cemetery next door? And why does a bizarre red circle drawn on a basement wall change with each passing day?

Nine scary stories that really happened, drawn from the famed collecton of urban legends Shin Mimibukuro (New Earmuffs), and adapted into manga by horror genius Junji Ito!

Marketing Plan

☠️National trade advertising in School Library Journal, Booklist, Publisher’s Weekly and more

☠️National online advertising campaign for both conventional pop culture and core manga markets

☠️National social media campaign across VIZ social media channels: Twitter, Facebook, Instagram and Youtube

☠️Goodreads giveaway and campaign

☠️Premium Netgalley promotion

☠️Book Trailer