Fender
The Official Illustrated History
by Dave Hunter
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Pub Date Dec 19 2023 | Archive Date Oct 31 2023
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
Originating in Leo Fender’s modest radio and amplifier repair shop in Fullerton, California, Fender Musical Instrument Corporation went on to become the world’s preeminent name in musical instruments. Today, Fender guitars and amplifiers are icons in popular culture, their shapes and sounds instantly recognizable even to those with only a casual interest in music.
From Fender’s first instrument—a 1946 lap steel guitar—to Leo Fender’s groundbreaking early six-string guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, Fender: The Official Illustrated History traces the company’s entire history to the present. All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres.
Among the instruments author Dave Hunter examines:
- The instantly recognizable Telecaster® and Stratocaster®
- Fender’s legendary offset guitars like the Mustang®, Jazzmaster®, and Jaguar®
- Lesser-known models such as the Coronado and Bronco™
- The Jazz Bass® and Precision Bass®
- Fender’s acoustic guitars and workhorse amplifiers like the Bassman®, Twin Reverb®, and Princeton®
Along the way, you’ll get in-depth scoops on the relationships dozens of players have enjoyed with Fender:
- Rock ’n’ roll pioneers like Hank Marvin and James Burton
- Classic-rock icons like Jimi Hendrix and Eric Clapton
- Blues legends Bonnie Raitt, Stevie Ray Vaughan, and Buddy Guy
- Alt-rock figureheads like J Mascis, Johnny Marr, and Kurt Cobain
- More recent guitar heroes like Courtney Barnett, beabadoobee, and H.E.R.
…the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the guitars produced there.
Illustrated throughout with rare images from company archives, Fender: The Official Illustrated History treats readers to rare behind-the-scenes views of the shop floor throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players.
It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for every guitar enthusiast.
Available Editions
| EDITION | Other Format |
| ISBN | 9780760387306 |
| PRICE | $35.00 (USD) |
| PAGES | 224 |
Available on NetGalley
Featured Reviews
Reviewer 808875
The history in both words and pictures of Fender through the years was both informative and inspiring. Very well documented and so nicely formatted in the presentation here. This would make a great coffee table book or gift, especially for any music-loving go-getters in your life.
Jessica l, Reviewer
This was beautiful ride through the history of Fender. It comes complete with pictures, some pictures have never been published before. The book highlights the highs and lows of the company which was nice.
It was fun getting to see how the company had progressed and have me a nostalgic feeling as the pages turned. This book would be a great gift and would be a lovely tabletop piece.
Thanks to Netgalley and the publisherersv for an ARC of Fender for my honest want nonbiased review.
Michelle S, Reviewer
I originally grabbed a copy of this for my husband and teens, since they all play, and for myself being a lifelong fan of music. We all enjoyed this one.
I had to chuckle a little at seeing the photo of Bruce Springsteen - there’s certainly nothing wrong with Bruce, and he plays and writes wonderfully, but growing up, I lived in New Jersey and had always heard of Bruce and the E Street Band. However, I always thought that their success was a tri-state area type of thing, not nationwide, let alone global. I used to babysit for Max’s then young children in the 90’s and answered the ringing house line one day and hearing Bruce’s recognizable husky voice on the other end and I thought, oh right, it’s the singer of that local band. I was completely unaware of their massive success for a painfully long time - I was married and my husband informed me of my error - we had gone out for dinner due to massive pregnancy cravings when we still lived in Monmouth county, NJ, and had just left the Red Bank restaurant when we walked past Bruce and I said, “oh, it’s that guy” and my husband said “Bruce Springsteen?” and I responded with a yes, and that’s when he explained it. Sigh… but in my defense, it was very possible at that time to be an extremely successful Jersey shore band.
A divine coffee table book. Packed full of history and vivid photos, Fender: The Official Illustrated History is perfect for music lovers, and guitarists alike. This would make an excellent gift - for others or yourself.
Thank you to Motorbooks and NetGalley for the temporary PDF
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