The Original SUV
by Pete Evanow
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Pub Date 12 Mar 2024 | Archive Date 29 Dec 2023
Quarto Publishing Group – Motorbooks, Motorbooks
When Ford introduced the Bronco for the 1966 model year, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn’t know at the time was that it was creating a legend—a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996.
Since the Bronco’s retirement, the SUV/crossover sector has become the dominant segment of the automotive market. Nearly all manufacturers—even exotics like Lamborghini and Bentley—offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks, the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K.
The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice.
Beautifully produced and expertly written, Ford Bronco is a must-have book for all Bronco and SUV enthusiasts.
Available on NetGalley
Average rating from 7 members
Someone I know had recently got a Ford Bronco and everyone loves it! I saw this book and was immediately interested because I'd love to know more about the Bronco! So I definitely want to thank NetGalley & the publisher for this ARC. I was not disappointed at all!
This book was so informative and I loved it! The pictures are absolutely amazing. I think I'd recommend getting a physical copy of this book to fully appreciate them. I also didn't expect it to have personal stories of people and their Broncos but I loved that I got to find out about people like Courtney Barber and how she rebuilt a Bronco to take to the Arctic. This book is well-done because it includes great stuff like that along with the general history of the Bronco.
I think if you are a fan of Broncos or SUVs in general this is a great book you should absolutely get. It'll definitely be a treat! I also think if you're someone like me who doesn't have any background knowledge but can appreciate something pretty impressive like a Ford Bronco, you'll find the history and illustrations fascinating!
I used to live on Nantucket, which is surprisingly known for vintage cars despite its whaling era roadways and harsh weather. There are two iconic broncos that bob around town. One is red and one is famous blue. I loved this book. It’s more than a coffee table book to flip through. It’s surprisingly dense. My favorite section was the Easter Eggs! I appreciate the ride.
I have always loved Bronco’s since my mom had one when I was 2. Just being able to read the history behind the Bronco and see how they have developed through the years is absolutely amazing!
Thank you NetGalley for the chance to listen to this book in exchange for my honest feedback!
I have been crushing on the new Bronco, so this book was timely for me! Interesting and informative with lots of good, vivid photos! Ahhhh….Can’t wait to get one!
Thank you very much to Netgalley and Quarto Publishing Group – Motorbooks for the advanced reader’s copy of this book in exchange for my honest review.