White Space is Not Your Enemy
A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design, 2nd Edition
by Rebecca Hagen, Kim Golombisky
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Pub Date Feb 14 2013 | Archive Date Feb 23 2014
Taylor & Francis Group | Focal Press
Description
Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components.
Output for the web and print.
Visit www.whitespacedesignbook.com for additional supporting materials.
A Note From the Publisher
Advance Praise
"This is a lavishly illustrated and 'well finished' book that will repay careful study…Useful and inspiring." - I-Programmer
"I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" --Jennifer George-Palilonis, Ball State University
""The mix of traditional and new media…isexcellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina
Marketing Plan
We would love to hear what you think! Please send feedback and reviews to elyse.lebel@taylorandfrancis.com
Available Editions
| EDITION | Paperback |
| ISBN | 9780240824147 |
| PRICE | $39.95 (USD) |
