The Balance Myth

Tired of trying to attain the mythical work-life balance and constantly feeling frustrated? Are you giving yourself a C– for your performances at work and at home? Teresa A. Taylor knows that trying to be a career woman and a mom can leave you feeling tired and defeated, and she wants you to take a new approach. She herself rapidly ascended through the ranks to become COO of a Fortune 200 company while raising two boys with her working husband, and in The Balance Myth, she shows you how you can do it too.

Taylor takes you along to a meeting in the White House, to union negotiations, and to her sons’ soccer practices as she shares her candid, humorous, and heartfelt stories. Based on these real-life experiences and the lessons she learned from them, she shares the key to living with multiple responsibilities: integrating—not bifurcating—your personal and professional worlds. In addition, she offers insights about leading with integrity; surrounding yourself with positive resources; pushing through adversity; and celebrating accomplishments—especially your own.

Taylor couldn’t take the mother out of the career woman or vice versa, and she believes that you shouldn’t have to either. Don’t search for balance; the answers are within you!
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Written in an engaging voice, Teresa Taylor, the high-profile COO of Qwest who orchestrated a $20 billion acquisition in the telecom industry, uses memoir and real-life examples to deliver valuable business perspectives that illustrate how she rose to the top of a Fortune 200 company while also raising her two sons with her working husband and maintaining fulfilling family relationships.

Taylor illustrates that executives (as well as professionals with executive ambitions) don’t have to sacrifice a successful family life for a corner office position—and she provides the keys to managing these multiple responsibilities based on her experience.

· National broadcast and print media campaign
· Advanced distribution of digital ARC to reviewers, bloggers, journalists, librarians, booksellers, and media via NetGalley
· Targeted trade advertising campaign
· National trade marketing and sales campaign
· Online marketing campaign including Targeted Advertising, a GoodReads Giveaway & Promotion, and an Ebook Promotion
· Author speaking engagements
· Website undergoing a re-design at www.teresaataylor.com