Squirrels, Boats, and Thoroughbreds

Leading change is hard.

Leading change in a traditional industry can seem impossible.

In this lively and irreverent book, Jamie Gerdsen presents hard-learned lessons for inspiring innovation in traditional industries, such as manufacturing or his own heating and cooling company. Through personal stories of trial and error, and of eventual triumph over the roadblocks to change, you’ll discover how to embrace and foster innovation in your own organization. Discussions include hiring, employee motivation, professional focus, coaching, the business cycle, and work-life balance.

In traditional industries, you might find more dogs than squirrels; more thoroughbreds than quarter horses. A leader’s first instinct might be to work himself into a stupor trying to manage all of the tasks required to make change stick. But with Gerdsen’s guidance and relatable tales, you’ll see how to get everyone rowing in the same direction to pull the company forward together.

“Jamie Gerdsen charges out of the starting gate like a racehorse at the Kentucky Derby. His exciting run doesn’t end until the last page. Be prepared for transformation and success!"

Marshall Goldsmith, million-selling author of the New York Times bestsellers, MOJO and What Got You Here Won't Get You There

“Jamie Gerdsen is a new voice in the leadership space, focusing on innovation and leading change in traditional businesses across America. From automotive shops to plumbing concerns, to delicatessans and flower shops, Gerdsen talks to the core of local economies. Squirrels, Boats, and Thoroughbreds is a must-read for every small business trying to stay ahead.”

Faisal Hoque, CEO of BTM Corporation; contributor to FastCompany.com; and author of The Power of Convergence

“Be prepared for transformation and success!”

Marshall Goldsmith, million-selling author of the New York Times bestsellers, MOJO and What Got You Here Won't Get You There