Building a Better Boomer

"Neil Offen has become one of America's greatest humorists, embracing the lighter side of the aging process with charm and wit culled from personal experience. His columns, and now this book, have become must-read."

-Marty Appel, New York Times bestselling author of Pinstripe Empire and Munson

"Neil Offen's timing is perfect. This is the moment when

we need a book that is this funny-Oen makes us laugh at

subjects that are not supposed to be funny, which may be the denition of the best humor. Building a Better Boomer never stops and never misres."

-Mark Kurlansky, New York Times bestselling author of Salt; Cod; and The Importance of Not Being Ernest

"Neil Offen offers laugh-out-loud-but still practical advice about how to deal with the indignities of growing older, all the while trying to combat aging and aging stereotypes. This is a book for all boomers, and those who care for and love them."

-Steven Petrow, contributing columnist The Washington Post and author, Stupid Things I Won't Do When I Get Old

"I have often heard it said that there is nothing funny about growing older. Well, as Neil Offen proves-hysterically-in Building a Better Boomer, that is wildly inaccurate. If laughter truly is the best medicine, this is a book that I heartily prescribe for my fellow boomers. Offen's sharp and unfortunately accurate-observations will make you laugh out loud, assuming of course you can remember where you left your reading glasses. Let me suggest that the nicest thing you can give to one of our peers is this gift of laughter."

- David Fisher, New York Times bestselling author

"There's no better source of smiles, laughs, even guffaws, as your body deteriorates and your role in society diminishes, than these essays by humor-writer-nonpareil Neil Offen."

-Mitchell Stephens, author of The Voice of America: Lowell Thomas and the Invention of 20th-Century Journalism

"Neil Offen's hilarious Building a Better Boomer is a rare mix of laugh-out-loud and close-to-the-bone. Sure, it's funny but it's also insightful, sweet, and even provocative.You will read this book to laugh and keep from crying, because, as Neil so shrewdly observes, 'there is a limit on how much better we can become.'"

-Frank Van Riper, author of Recovered Memory: New York & Paris 1960-1980

I. Executive Summary:

"Building a Better Boomer" is a humorous and insightful book targeted at the Baby Boomer generation, offering entertaining and practical advice on how to navigate the challenges of modern life and stay relevant in the ever-changing world. This marketing plan aims to promote the book effectively and reach the target audience through a combination of online and offline strategies.

II. Target Audience:

The primary target audience for "Building a Better Boomer" includes Baby Boomers aged 55-75 who are looking for a light-hearted guide to improve various aspects of their lives. The book also appeals to younger generations interested in understanding the Baby Boomer mindset and connecting with their parents or grandparents.

III. Marketing Strategies:

Online Presence:

a. Author Website: Create a dedicated website for the author, featuring information about the book, the author's background, and a blog section to engage with the audience on relevant topics.

b. Social Media: Utilize popular social media platforms like Facebook, Instagram, and Twitter to share humorous and informative content related to the book. Run targeted advertising campaigns to reach Baby Boomers and their families.

c. Email Marketing: Build an email list of potential readers and engage them through newsletters, book updates, and exclusive content.

d. Book Trailer: Create a captivating book trailer video to share on YouTube and social media platforms to generate excitement.

Influencer Marketing:

Collaborate with influencers or bloggers in the lifestyle, humor, and self-improvement niches to review and promote the book.

Blog Tours and Guest Posts:

Arrange blog tours and guest post opportunities on popular blogs, websites, and forums that cater to Baby Boomers, self-improvement, and humor.

Book Reviews:

Solicit book reviews from reputable book review websites and bloggers to build credibility and visibility.

Local Bookstore and Library Promotions:

Organize book readings, signings, and discussions at local bookstores and libraries. Offer signed copies for purchase.

Podcast Appearances:

Pitch the author as a guest on popular podcasts targeting Baby Boomers, self-improvement, or humor genres.

Book Giveaways and Contests:

Run online book giveaways and contests on social media to generate buzz and increase the book's visibility.

Public Relations:

Develop press releases and reach out to local and national media outlets for interviews and features on the author and the book.

Targeted Advertising:

Run online ads on platforms like Facebook, Instagram, and Google Ads, targeting demographics and interests relevant to the book's audience.

Book Launch Event:

Organize a virtual or in-person book launch event with a live author Q&A session and readings. Encourage attendees to invite friends and family.

Cross-Promotions:

Partner with relevant businesses and organizations to cross-promote the book, such as health and fitness clubs, retirement communities, and technology stores.

IV. Key Messages:

"Building a Better Boomer" offers a hilarious and practical guide to improving various aspects of Baby Boomers' lives.

The book provides insights on staying relevant in a rapidly changing world, all with a touch of humor and wit.

It's a must-read for Baby Boomers, as well as younger generations looking to connect with their parents and grandparents.

V. Budget and Timeline:

Develop a detailed budget for marketing expenses, considering advertising costs, event planning, and influencer collaborations.

Create a timeline that outlines all marketing activities, including pre-launch, launch, and post-launch efforts.

VI. Monitoring and Evaluation:

Track the effectiveness of marketing efforts using key performance indicators (KPIs) like website traffic, social media engagement, book sales, and reviews.

Make adjustments to the marketing plan as necessary based on the results and feedback.

By implementing this marketing plan, "Building a Better Boomer" will be well-positioned to reach its target audience and become a best-selling book that provides humor, insight, and practical advice to Baby Boomers and their families.