From Purpose to Profit

How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability Practical marketing essentials

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Pub Date 20 Nov 2023 | Archive Date 17 Dec 2023

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In a world saturated with tactical approaches, where businesses chase immediate profitability, the vital concept of brand strategy often goes overlooked. Yet, far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn't be draining or effortful. It means to be enjoyable for owners, employees, and customers alike.

In this guide, the author harnessed two decades of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge of consumer insights and sixteen years of dedicated team coaching, teaching, and mentoring, to craft an all- encompassing A to Z strategy guide, so it becomes the key to unlocking the transformational power of strategy.

The book reveals why strategy is the cornerstone of business visibility, profitability, and longevity. It bridges the gap between strategic thinking and tangible returns on investment, providing a simple, step-by-step process for creating a robust brand and business strategy.

Yet, this guide is more than just theory; it's a journey into the 'why' behind every strategic decision. You'll learn how to build a meaningful brand that resonates while demystifying the fundamental principles of business, brand, marketing, launch, portfolio, and communication strategies. Guided by coaching questions, strategic reasoning, and research techniques, you'll pave your way to business prosperity.

This strategic solution distils the essential skills brand owners need to thrive in today's competitive landscape. Within its pages, you'll discover a wealth of wisdom, ranging from timeless marketing frameworks, consumer insights, and inspirational quotes to cutting-edge strategies. It's a fusion of leading theories and real-world experience presented in a structured, easily digestible format. By diving into the pages of 'From Purpose to Profit,' you will:

Acquire practical tools, skills, and knowledge to secure your business's success.

Learn the art of crafting self-selling brands that resonate with your audience.

Cultivate a strategic mindset rooted in customer empathy.

Gain the confidence to outshine your competition and achieve success on your own terms. Transform your beliefs into a tangible contribution, living your business's purpose.

Find enjoyment in growing your business, turning stress into satisfaction.

This all-in-one solution meets the needs of busy, time-constrained professionals by offering a comprehensive repository of valuable, bite-sized information. It's designed to springboard your well-informed business journey and boost your confidence and belief in your abilities. It caters to young and mature, small-to-medium-sized businesses across various sectors, as well as entrepreneurs seeking to craft winning business plans.

Are you ready to rise above the competition? To craft a brand that shines with visibility, profitability, and longevity? To create a self-selling brand that's easy to build, fulfilling to manage, and effortless to grow?

It's time to transform your business journey into one that's effortless, meaningful, and enjoyable. Gain the confidence to breathe life into your brand, unlock the keys to sustainable business profitability, and let this book be your starting point.

'From Purpose to Profit' is your gateway to becoming a brand visionary poised for meaningful impact and lasting success. It's time to elevate your business and let your brand become a source of inspiration in your industry. It's time to turn your vision into reality.

TRIGGER WARNING: The guide mentions alcohol, tobacco, and sexual health products that may not be suitable for readers sensitive to such categories.

In a world saturated with tactical approaches, where businesses chase immediate profitability, the vital concept of brand strategy often goes overlooked. Yet, far too often, companies stumble into...

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ISBN 9781805170877

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