Youtility

Why Smart Marketing is About Help not Hype

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Pub Date 27 Feb 2014 | Archive Date 09 Oct 2013

Description

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for...


Available Editions

EDITION Other Format
ISBN 9781591846666
PRICE £18.99 (GBP)