POWER
How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History
by Sarah Morgans
Greenleaf Book Group
Fenwick Publishing
Pub Date
Description
No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.
Dave's persistence in getting auto executives to listen to customer
concerns was key to the across-the-board rise in car quality, and the
influence of his J.D. Power and Associates rankings has permanently
raised the bar on customer satisfaction.
Enhanced with anecdotal
quotes from Dave as well as dozens of industry insiders, POWER is a
compelling study of an intelligent, polite, market-research wonk who
unblinkingly spoke truth to power, and ended up making customer
satisfaction a watchword not just in automotive but in all manufacturing
and service industries.
Foreword by CNBC's Bill Griffeth.
A Note From the Publisher
Epub now available!
Advance Praise
No Advance Praise Available
No Advance Praise Available
Marketing Plan
- National print and broadcast media campaign
- National trade marketing and sales
- Advance digital copies available through NetGalley
- Dave Power available for speaking and appearances
- National print and broadcast media campaign
- National trade marketing and sales
- Advance digital copies available through NetGalley
- Dave Power available for speaking and appearances
Available Editions
| EDITION | Paperback |
| ISBN | 9780981833675 |
| PRICE | $19.95 (USD) |
Available on NetGalley
| (MOBI) |
| (EPUB) |








