POWER
How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History
by Sarah Morgans
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Sep 10 2013 | Archive Date Oct 10 2013
Greenleaf Book Group | Fenwick Publishing
Description
No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.
Dave's persistence in getting auto executives to listen to customer
concerns was key to the across-the-board rise in car quality, and the
influence of his J.D. Power and Associates rankings has permanently
raised the bar on customer satisfaction.
Enhanced with anecdotal
quotes from Dave as well as dozens of industry insiders, POWER is a
compelling study of an intelligent, polite, market-research wonk who
unblinkingly spoke truth to power, and ended up making customer
satisfaction a watchword not just in automotive but in all manufacturing
and service industries.
Foreword by CNBC's Bill Griffeth.
A Note From the Publisher
Epub now available!
Advance Praise
No Advance Praise Available
No Advance Praise Available
Marketing Plan
- National print and broadcast media campaign
- National trade marketing and sales
- Advance digital copies available through NetGalley
- Dave Power available for speaking and appearances
- National print and broadcast media campaign
- National trade marketing and sales
- Advance digital copies available through NetGalley
- Dave Power available for speaking and appearances
Available Editions
| EDITION | Paperback |
| ISBN | 9780981833675 |
| PRICE | $19.95 (USD) |
