This new title by publishing industry veteran Susan Gay is aimed at researchers who regularly publish research articles in academic journals. Recognizing that the volume of published papers—estimated at about 1 million papers per year or 2700 per day—exceeds the ability of the audience to digest them, the book presents techniques authors can use to maximize visibility and citation rates for their articles.

To a considerable extent the book applies selected internet marketing techniques to the particular challenges this audience faces. It also discusses techniques unique to this audience but beyond the scope of conventional internet marketing.

The title is distributed exclusively in Amazon Kindle format at present. Readers on Netgalley may observe formatting quirks reflecting Kindle formatting requirements.

About the Author

Susan Gay is a medical publisher and content strategist with more than 25 years of experience in medical publishing leadership. She has published several hundred books, journals and multimedia products, many of which have become market leaders. She was an award-winning editor at Mosby and president of the American Medical Publishers Association and was formerly Vice President and Publisher at Williams and Wilkins (now Wolters Kluwer Health). Through her own firm she now assists publishers and learned societies in creating multi-channel content and greater brand awareness for professional information products. She has worked with companies and societies including the AMA, the American Academy of Pediatrics, Sage Publications, Springer, Lippincott Williams & Wilkins, Elsevier and Thomson.PDR. Susan has a keen eye toward the forces that shape medical practice. Today she is focused on the digital future of medicine and science.