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Bargain Fever

How to Shop in a Discounted World

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Pub Date Oct 17 2013 | Archive Date Apr 08 2020

Business, Leadership, Finance

Description

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all...

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Available Editions

EDITION Hardcover
ISBN 9781591845805
PRICE $26.95 (USD)

Additional Information

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