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This is How You Pitch
How to Kick Ass in Your First Years of PR
by Ed Zitron
This title was previously available on NetGalley and is now archived.
Pub Date
Dec 13 2013
| Archive Date
Jun 20 2014
Description
So you want to work in PR? Does the idea of glamorous parties, open bars
and rubbing elbows with the rich and famous sound like an exciting career
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
what to do on your first day at your desk to how to start your own PR
agency or run in-house for another company. You’ll learn the core skill of the business: pitching. It’ll also
tell you how to avoid becoming a buzzword-spitting automaton that the media
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in...
Description
So you want to work in PR? Does the idea of glamorous parties, open bars
and rubbing elbows with the rich and famous sound like an exciting career
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
what to do on your first day at your desk to how to start your own PR
agency or run in-house for another company. You’ll learn the core skill of the business: pitching. It’ll also
tell you how to avoid becoming a buzzword-spitting automaton that the media
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
Advance Praise
"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated 20th century playbook. Whether you want to get into the industry, get your own story told, or simply understand 21st century public relations, this book is worth reading." - Alexis Ohanian, Co-Founder of Reddit and Y Combinator Ambassador.
"This is a real world. I don't think it was necessarily intended, but a layman will gain more from this book, in terms of understanding and perceiving the state and motion of the professional world, than from The Four-Hour Week. It's an absolutely fascinating perspective on the way things are done, and I recommend it unreservedly as both entertainment and food for thought." - Warren Ellis, Author of Transmetropolitan, Gun Machine and Dead Pig Collector.
"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated 20th...
Advance Praise
"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated 20th century playbook. Whether you want to get into the industry, get your own story told, or simply understand 21st century public relations, this book is worth reading." - Alexis Ohanian, Co-Founder of Reddit and Y Combinator Ambassador.
"This is a real world. I don't think it was necessarily intended, but a layman will gain more from this book, in terms of understanding and perceiving the state and motion of the professional world, than from The Four-Hour Week. It's an absolutely fascinating perspective on the way things are done, and I recommend it unreservedly as both entertainment and food for thought." - Warren Ellis, Author of Transmetropolitan, Gun Machine and Dead Pig Collector.
Marketing Plan
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Available Editions
| EDITION |
Paperback |
| ISBN |
9780989608015 |
| PRICE |
$16.99 (USD)
|
Additional Information
Available Editions
| EDITION |
Paperback |
| ISBN |
9780989608015 |
| PRICE |
$16.99 (USD)
|
Average rating from 7 members
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