What to Consider If You're Considering University
New Rules for Education and Employment
by Ken S. Coates, Bill Morrison
Pub Date
Description
Going to university used to be a passport to future success, but that's no longer the case. For some students, it's still a good choice that leads to a successful career after graduation, but for many their degrees are worthless pieces of paper. Choose the wrong program and graduation is more likely to lead to disillusionment and debt than a steady paycheque.
Yet parents, guidance counselors, and politicians still push higher education as if it's the only option for building a secure future. In this book, Ken S. Coates and Bill Morrison set out to explore the many educational opportunities and career paths open to Canadian high-school students and those in their twenties. This book is designed to help young adults decide whether to pursue a degree, enrol for skills training, or investigate one of the many other options that are available.
A Note From the Publisher
Marketing Plan
Consumer ads: LRC, G&M post-secondary supplement
Library wholesaler ads: LSC Spring 2014
Trade ads: Publisher's Weekly, School Library Journal
Online ads: Facebook
Digital Reader Copies available: NetGalley
Event promotion: posters, e-cards
Twitter, Facebook, Pinterest, Dundurn.com campaigns
Trade shows, school and library conferences
Targeted media and blogger review mailings
Niche marketing to associations and interest groups
Consumer and author newsletters
Available Editions
| EDITION | Other Format |
| ISBN | 9781459722996 |
| PRICE | CA$24.99 (CAD) |
Links
Available on NetGalley
| (PDF) |
| (PDF) |








