Mrs. Lilienblum's Cloud Factory

A Novel

by Iddo Gefen

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Pub Date Apr 01 2025 | Archive Date Apr 01 2025

Astra Publishing House | Astra House

General Fiction (Adult) | Humor & Satire | Multicultural Interest

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Description

A comic novel for fans of Adelle Waldman about a tech startup that turns sand into rain clouds from Sami Rohr prize winner Iddo Gefen.

Our story opens with Mrs. Lilienblum discovered drinking a martini in a crater in the Israeli desert. Eli, her adult son, tries to understand what happened to his wacky mother, while he also tackles the legend of a missing hiker named McMurphy, and whether he might be in love with Tamara, a visitor to his family’s hostel on the edge of a crater.

The story races forward as the Lilienblum family builds a company around Eli’s mother’s invention and makes comedy out of startup culture, the obsession with company valuation and funding, the secrets families keep, romantic and family love–all with humor, warmth and compassion.

Marketing Plan

MARKETING AND PUBLICITY PLANS • National media campaign including print and online coverage • Pitch for feature stories, excerpts, interviews, and profiles in major publications • Select events for New York–based author • Robust awards campaign • Targeted outreach to publications and reviewers focused on literature in translation, Jewish literature, satire, mystery, and family stories • Outreach to indie booksellers, book clubs, and influencers • Academic outreach • Library promotion • Social posts • ARC giveaways