Ultimate Guide to Facebook Advertising, 2nd Edition
How to Access 1 Billion Potential Customers in 10 Minutes
by Perry Marshall, Keith Krance, Thomas Meloche
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Pub Date Sep 22 2014 | Archive Date Feb 10 2015
Description
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Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Maloche, lift the curtain to the more than a billion potential customers on Facebook.
You'll discover how to pinpoint your most profitable audiences--then, how to reach them; convert them; and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of paid Facebook Ads, including mobile and local. You'll see how to gain dramatically on your investment--in clicks, customers, and profits.
Discover how to:
-Create a campaign and find new customers in minutes-Get local customers to visit your store or event
-Profile your audience using Facebook Graph Search and Ad Manager
-Set up the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow your leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad
About the Authors
Perry Marshall is the number-one author and world's most quoted authority on pay-per-click advertising. He is the author of the best-selling guide to Google advertising, the Ultimate Guide to Google AdWords, and the best-selling guide to Facebook advertising, the first edition of the Ultimate Guide to Facebook Advertising.
Keith Krance is the president of Dominate Web Media, a digital marketing agency specializing in helping businesses scale their marketing using Facebook advertising and other online media channels.
Thomas Meloche is a serial entrepreneur and Facebook Ads specialist.
A Note From the Publisher
Advance Praise
Keith Krance and his team are incredible! In the short time we’ve been working together, I have experienced an increase of more than $100,000 in sales, investing just over $19,000 in ad spend. We expect to reach $200,000 a month very soon (starting from zero). In a world where there seems to be quasi experts on every corner, these guys can actually deliver on their promise. I highly recommend Keith and his team.
-Travis Lane Jenkins, Consultant to Doctors, and Host of “The Entrepreneur’s Radio Show”
If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth—as advertising media not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. He is a well-disciplined, direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’
-Dan S. Kennedy, legendary direct marketing adviser and author of the No B.S. book series, www.NoBSBooks.com
Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn’t when it comes to advertising online. If you’re looking for an über-effective way to master the art of driving traffic to your offers through paid advertising, get this book—it truly is the ultimate guide!
-Mari Smith, co-author of Facebook Marketing: An Hour a Day
Marketing Plan
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Available Editions
| EDITION | Other Format |
| ISBN | 9781599185460 |
| PRICE | $21.95 (USD) |
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