The Green Scorecard

"Return on Investment is both the holy grail and the bogeyman of sustainability projects. Misunderstood, ROI can stop worthy projects or green-light terrible ones. Meanwhile, if narrowly defined ROI is the only criteria for determining project worth, we can probably kiss the planet goodbye. And yet ignoring ROI would be equally devastating. That's why a deep dive on this subject is crucial, and that's what Patti and Jack Phillips have done, in a way that will be useful and applicable." -Auden Schendler, Executive Director, Sustainability, Aspen Skiing Company

"Sustainability initiatives have to create value in excess of their costs. The Green Scorecard provides a framework to do so. It will help executives move away from ‘sustainability voodoo'-assuming projects create value-towards ‘sustainability science'-demonstrating value through measurement." -Gregory C. Unruh, PhD, professor and Director, The Lincoln Center for Ethics, Thunderbird School of Global Management

"Written in an easy-to-understand format, this book shows how to measure the success of sustainability projects with a balanced set of data including ROI. This is necessary for the integration of social and environmental impacts into management decision making and the inclusion of metrics for sustainability into ROI calculations." -Marc J. Epstein, Distinguished Research Professor of Management at Rice University and author of Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts

"Jack and Patti Phillips unravel the mystery of measurement by presenting a balanced set of measures that show the full impact of programs, including bottom-line measures such as business impact and ROI." -Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Return on Investment is an answer to what executives are asking for-Patti and Jack summarize everything a practitioner needs to know and do." -William C. Byham, President and CEO, Development Dimensions International, author of Zapp! The Lightning of Empowerment and Heroz

"Green is the business world's new gold, and the authors, who founded the ROI Institute, capitalize on that by adapting their Return on Investment (ROI) methodology to green initiatives. [The book] is well organized, with each chapter divided into easily accessible segments....The subject matter is timely." -Library Journal