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book cover for Brand Global, Adapt Local

Brand Global, Adapt Local

How to Build Brand Value Across Cultures

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Pub Date Jun 03 2025 | Archive Date Aug 11 2025

Kogan Page Ltd | Kogan Page

Business, Leadership, Finance

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Description

Mid-senior level marketing executives working in roles such as CMO, Vice President Global/International Marketing, Global/International Marketing Director, Global/International Marketing Manager, Brand Manager etc. Will also be of value to students studying global/international marketing at postgraduate level.

Mid-senior level marketing executives working in roles such as CMO, Vice President Global/International Marketing, Global/International Marketing Director, Global/International Marketing Manager...

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Available Editions

EDITION Other Format
ISBN 9781398619715
PRICE £29.99 (GBP)
PAGES 264

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