Atoms Under the Floorboards

The Surprising Science Hidden in Your Home

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Pub Date May 12 2015 | Archive Date Apr 01 2015
Bloomsbury USA | Bloomsbury Sigma

Description

Using the modern home as a springboard, Atoms Under the Floorboards presents the fascinating and surprising scientific explanations behind a variety of common (and often entertainingly mundane) household phenomena, from gurgling drains and squeaky floorboards to rubbery custard and shiny shoes.

Packed with facts and fun, each chapter focuses on the objects and processes familiar in everyday life and slowly unpicks the science behind them. For example, the chapter on how buildings work introduces static and dynamic forces in explaining why buildings (and their foundations) don't sink into the ground and why skyscrapers don't blow over in strong winds. The chapter on bicycles explores how "a couple of more or less empty circles (better known as wheels) with a few flimsy bits of metal (spokes) stretched between them" are able to support your weight--and this leads into a discussion of compression, tension, and how gears work.

After reading Atoms Under the Floorboards, you'll never look at everyday objects the same way again.

Using the modern home as a springboard, Atoms Under the Floorboards presents the fascinating and surprising scientific explanations behind a variety of common (and often entertainingly mundane)...


Marketing Plan

Early review campaigns on NetGalley, Goodreads, LibraryThing
Prepub outreach to popular science bloggers
Social media campaign #AskAScientist
Posting into Science communities on Google+
Online display advertising on publication

Early review campaigns on NetGalley, Goodreads, LibraryThing
Prepub outreach to popular science bloggers
Social media campaign #AskAScientist
Posting into Science communities on Google+
Online...


Available Editions

EDITION Other Format
ISBN 9781472912220
PRICE $27.00 (USD)

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