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book cover for The Luxury Strategy

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

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Pub Date Jun 03 2025 | Archive Date Aug 11 2025

Kogan Page Ltd | Kogan Page

Business, Leadership, Finance

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Description

For senior level executives of luxury brands, luxury brand managers and marketing professionals such as product managers and marketing strategists. This book is also appropriate for students and lecturers studying and teaching on degrees in marketing, luxury marketing, luxury brand management, luxury fashion and fashion courses more generally as well as general luxury courses.

For senior level executives of luxury brands, luxury brand managers and marketing professionals such as product managers and marketing strategists. This book is also appropriate for students and...

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Available Editions

EDITION Other Format
ISBN 9781398624269
PRICE £36.99 (GBP)
PAGES 472

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