"The Girl with the Dragon Tattoo is the rare comic book adaptation that actually works. If you've read the book and seen the movies, then you might as well go all in and check out Vertigo's take on The Girl with the Dragon Tattoo. It's the story you remember, with a modern comic flare that gives a visual life to these characters."--
Complex Magazine

"Denise Mina (Hellblazer, A Sickness in the Family) is right at home here, diving head first into the Swedish crime series without any reservations of losing the reader along the way. Vertigo's The Girl with the Dragon Tattoo Book 1 is an enjoyable and intelligent crime yarn that is almost minimalist in its presentation."--IGN

"It's hard to imagine someone better suited to adapt Stieg Larsson's The Girl With the Dragon Tattoo as a graphic novel than Scottish crime author Denise Mina."--Los Angeles Times/Hero Complex

National Media Campaign including, National Public Radio and National print features and review coverage.
Extensive online support including, EW, USA TODAY, Pop Matters, Ain't It Cool News, IGN, CBR, Comicvine, Newsarama, and various comic book blogs and pop culture sites.
National Advertising: Facebook, Shelf Awareness, Good Reads, in-book advertising
Ingram and Baker & Taylor Graphic Novel supplements
Promotion on vertigocomics.com; goodreads.com
GoodReads and Shelf Awareness giveaways
Promotion through Vertigo Comics social media (Facebook, Twitter, Blogs)
Feature in the Vertigo bimonthly newsletter
E-blasts with links to digital galleys sent to bookstores, libraries and media
Cross-promotion with Vintage: Vintage has put an ad for the GWTDT graphic novel in the Fall reissues of the trade paperbacks of the Millennium Trilogy
Co-op promotional allowance