Bend, Don’t Break
How to Adapt in the New World of Work
by Matt A. West
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Pub Date Jan 13 2026 | Archive Date Jan 12 2026
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Description
The future of work isn’t waiting for you to catch up.
AI is reshaping jobs. Teams are being reinvented overnight, and entire industries are shifting faster than most of us can catch our breath. The new competitive edge isn’t expertise—it’s adaptability.
But real adaptability isn’t just about staying positive or being flexible. It’s about building a system that helps you evolve without losing what matters most. In Bend, Don’t Break, Matt A. West introduces the Adaptability System—a practical, research-backed framework for navigating change with purpose. With relatable stories and hands-on tools, this book will help you:
- Spot and break free from the patterns of resistance that keep you stuck.
- Overcome Frozen Expertise—when what you once mastered starts weighing you down instead of lifting you up.
- Escape the Business of Busyness and focus on what actually moves you forward.
- Embrace the Grow in Beta mindset—experiment, adapt, and upgrade continuously instead of bracing for perfection.
- Adapt alongside AI while protecting your uniquely human edge.
Packed with exercises and challenges, Bend, Don’t Break helps professionals, leaders, and teams flex with change instead of snapping under it. Whether you’re leading through uncertainty, shifting roles, or simply trying to stay relevant, Matt A. West will help you meet the future with confidence, clarity, and purpose.
A Note From the Publisher2>
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Matt A. West is a leadership coach, facilitator, trainer, speaker, and consultant who has spent over two decades helping people and organizations grow stronger in times of change. Drawing on a mix of learning and development, communications strategy, organizational behavior, and creative design, he's worked with global teams at Adobe, Unilever, LEGO, McDonald’s, and Walmart. Bend, Don’t Break is his first book.
Matt A. West is a leadership coach, facilitator, trainer, speaker, and consultant who has spent over two decades helping people and organizations grow stronger in times of change. Drawing on a mix of learning and development, communications strategy, organizational behavior, and creative design, he's worked with global teams at Adobe, Unilever, LEGO, McDonald’s, and Walmart. Bend, Don’t Break is his first book.
Marketing Plan
- 3-month Netgalley upload
- Professional article pitch to Forbes and Fast Company
- Targeted email blast
- Social media promotion
- 3-month Netgalley upload
- Professional article pitch to Forbes and Fast Company
- Targeted email blast
- Social media promotion
Available Editions
EDITION | Paperback |
ISBN | 9781967510269 |
PRICE | $18.95 (USD) |