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Fish and Water

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Pub Date Jun 23 2026 | Archive Date Jul 17 2026


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Description

A tender and beautifully illustrated story, FISH AND WATER is a new graphic novel from Eisner award-winning graphic novelist Gengoroh Tagame. He asks: What if The Odd Couple were Japanese, living in the middle of COVID, and just might be . . . gay?

From Gengoroh Tagame, the brilliant mind behind My Brother’s Husband and Our Colors, comes Fish and Water, which follows the unlikely love story of two “straight” friends. Having met at a mutual friend’s wedding, Akira, a business sales administrator, and Koji, a freelance writer, quickly become close buddies. One day, during a visit with a farm client, Akira is offered a case of freshly picked cabbage. Since no one at his office wants it, and he is no cook, Akira decides to see if Koji (who loves to cook) might be interested. Koji accepts and invites Akira to join him. Lonely and in the midst of pandemic-related shutdowns, Akira welcomes the chance and one meal becomes many. Once they get past how to be COVID-cautious, they become quite relaxed with each other, creating an amusing but emotionally perplexing scenario. Eventually, Akira and Koji grapple with deciding if they are just friends, or something more.

Part exceptionally drawn character study, part contemporary comedy of manners, Fish and Water is a delightful love story for the modern era, considering how love and connection can find you in the strangest ways.
A tender and beautifully illustrated story, FISH AND WATER is a new graphic novel from Eisner award-winning graphic novelist Gengoroh Tagame. He asks: What if The Odd Couple were Japanese, living in...

Marketing Plan

National Media Attention, Including TV, NPR, Newspaper & Magazine Features

National Online Interviews, Reviews, and Blog Coverage

Comics & Graphic Novels Media Outreach

LGBTQIA+ Media Outreach

Japanese and Manga-Focused Media Outreach

Literary & Arts Media Outreach

Online Advertising targeting fans of graphic novels and LGBTQ+ interest sites

Influencer outreach and social promotion

Digital ARC distribution

Early reader review campaign

Author backlist promotion

Enhanced content for retailers

Pursue partnership opportunities

E-Newsletter campaign

Feature at comic conventions throughout the year

Pride Month promotion

Library marketing

Academic marketing

National Media Attention, Including TV, NPR, Newspaper & Magazine Features

National Online Interviews, Reviews, and Blog Coverage

Comics & Graphic Novels Media Outreach

LGBTQIA+ Media Outreach

...


Available Editions

EDITION Hardcover
ISBN 9780593702222
PRICE $30.00 (USD)
PAGES 192

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