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book cover for Ancestors

Ancestors

Those Who Bless Us, Curse Us, and Hold Us

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Pub Date Mar 03 2026 | Archive Date Not set


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Description

We must speak the word ancestor. We must call their names. We must see them at work. 

The hand of ancestors in our affairs is undeniable. They exist all around us, motivating individuals and cultures. And yet, the United States is a nation that does not often use the word ancestor. But ancestors are as active here as they are in cultures that center ancestral presence--maybe more so. By failing to name the ancestors who bless us--as well as the ones that dehumanize us--we harm ourselves, our communities, our country.

As the pastor of one of the oldest Black churches in Washington, DC, William H. Lamar IV has a deep connection to his own ancestors and the ancestral legacy of his church in a city built of ancestral political voices and their ideologies. Drawing on this experience, he offers readers a new perspective on the role that our ancestors play in shaping our lives and communities, for without acknowledging their importance, we cannot move forward morally, ethically, spiritually, or politically.

Lamar examines family ancestors, political leaders, and voices of Scripture, and draws from African and African American historical ancestors to show how they shape our identities and moral compasses. By choosing our ancestors, we choose the stories we tell about ourselves and choose the kind of humans we want to be. This is more than a feel-good notion; Lamar writes, "This is a matter of life. This is a matter of death."

Challenging the dominant, white-led theology that cloaks its own ancestor veneration, while seeking to keep others from the liberation that could come from their own, Lamar deconstructs the religious myths that restrict wise voices of life-giving influence. For when we integrate the voices we call on for ethics, strength, moral courage, justice, and community, we transform our personal and national narratives.

We must speak the word ancestor. We must call their names. We must see them at work. 

The hand of ancestors in our affairs is undeniable. They exist all around us, motivating individuals and...


Marketing Plan

National print and online publicity campaign targeting trade media (Publishers Weekly, Foreword Reviews, and African American Literature Book Club)

National and regional news media including New York Times, Washington Post, NPR, and Black Star Network

Leverage engagement within the African Methodist Episcopal Church through partnership with UMI resources and events like the Samuel DeWitt Proctor Conference

Targeted outreach to policy- and justice-minded podcasts and blogs such as Cape Up (Washington Post), Race to Value, and Code Switch (NPR)

Targeted digital and print advertising campaign to faith-informed Black outlets, like The Positive Community Magazine and Faith & Leadership

Influencer mailings, including to HBCU divinity schools and network

Launch team tapping author’s large and engaged church, podcast, and media following

National print and online publicity campaign targeting trade media (Publishers Weekly, Foreword Reviews, and African American Literature Book Club)

National and regional news media including New York...


Available Editions

EDITION Hardcover
ISBN 9781506482217
PRICE $26.99 (USD)
PAGES 188

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