"Vivid and fast-paced writing. Action scenes feel like cinematic explosions … lightning fast, detailed, and packed with personality."

Literary Titan 5 stars + Golden Book Award

“There's a deep vein of emotional weight running through it. Toriko's birthday isnt just a backdrop, it's a moment of reflection. Her creations are powerful but unpredictable, and she has to face the consequences when things go sideways. That mix of chaos and conscience hit me harder than I expected, especially in the later chapters. ”

Literary Titan 5 stars + Golden Book Award

“Cyberpunk intrigue meets space-opera stakes—Toriko's journey is emotional, explosive, and unforgettable.”

Readers' Favorite – 5 star award

Toriko Tales: Toriko vs. the Crowned Paw is a YA/NA sci-fi adventure launching on Amazon as the primary sales channel, with Kindle Unlimited enrollment to drive page reads and binge behavior. The marketing strategy uses Facebook, Instagram, and TikTok-style creatives to reach readers who love sci-fi, anime aesthetics, found-family stories, and strong female leads—then funnels them to Amazon and the Toriko microsite, where a free first chapter + visual bonus pack is offered in exchange for email sign-ups.

The campaign centers on three rotating hook pillars tested across ads and content:

• Toriko’s unjust imprisonment and social exile

• The secret tech-driven world she uncovers

• The fierce sisterhood and emotional stakes behind her rebellion

These hooks are deployed across cover-forward ads, quote tiles, and short-form video to capture both binge readers and visual-first fandoms (cosplay, gamer girls, anime fans, webcomic readers).

Readers’ Favorite and Literary Titan reviews are integrated into Amazon Editorial Reviews, A+ Content, ad creatives, and NetGalley materials to build credibility and conversion confidence.

Marketing is phased:

• Pre-launch establishes cover, taglines, reviews, and A+ Content

• Launch scales paid traffic, Goodreads giveaways, and early reviews

• Post-launch optimizes targeting, grows the Toriko fan list, and builds momentum for future volumes

A detailed 90-day rollout appears below.

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Positioning & Audience

Core hook

A genius mistake. A rigged justice system. A tech-driven empire that wants her erased.

Primary audience

YA (13–18) and NA (18–30) readers who love:

• Sci-fi rebellion stories

• Anime-coded aesthetics

• Found family & sisterhood

• Tech-driven worlds

• Visual fandom culture

Secondary audience

Cosplayers, webcomic readers, gamer girls, BookTok sci-fi readers, and readers of emotionally grounded cyberpunk.

Comparable vibe

The Matrix meets Ghost in the Shell — with the fierce feline sisterhood and emotional weight of Arcane.

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Required Assets (Build Once, Reuse Everywhere)

Cover Set

• eBook

• Paperback

• 3D mockups (flat, phone, tablet)

Taglines (test 2–3)

• One mistake made her a criminal. Another, a victim. The last will make her a hero.

• Tech-infused rebellion, sisterhood, and secrets willing to [DELETE] anyone to stay buried.

• They erased her name. She’ll erase their system.

Product Descriptions

• 150–200 character short hook

• 300–400 word Amazon long description (formatted for scannability)

A+ Content Modules

• “Meet Toriko” character spotlight

• “The World Behind the Paw” tech-world module

• Review tile module (Readers’ Favorite + Literary Titan)

Lead Magnet

• Free Chapter 1 PDF/EPUB

• Visual bonus pack (Toriko character art, emblem wallpaper)

Social Cuts

• 6–8 square ads

• 3–5 reels/shorts (10–20s)

Review Assets

• 1–2 pull-quotes from each outlet

• Rating badges

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Amazon Setup (Week −2 to Launch)

KDP Select

Enroll for first 90 days to drive Kindle Unlimited page reads (Toriko is binge-friendly).

Categories & Keywords

Examples:

• YA Sci-Fi Adventure

• Cyberpunk YA

• Strong Female Protagonist

Keywords: “sci-fi rebellion,” “cat girl sci-fi,” “tech dystopia,” “anime sci-fi book”

Product Page

• Add quotes in Editorial Reviews

• Use A+ Content (world + praise modules)

• Price: $4.99 eBook; $14.99–$16.99 paperback; $29.99 hardcover

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Reviews & Social Proof

ARC plan

30–50 readers via:

• NetGalley

• newsletter

• BookTok / Bookstagram groups

Readers’ Favorite / Literary Titan

Use in:

• Amazon Editorial Reviews

• A+ Content

• Ads

• Website hero section

Goodreads

• Add book

• Link editions

• Run Giveaway during launch

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Facebook / Instagram / Visual Ads

Funnel

Cold Prospecting

Target:

• Sci-fi

• anime

• cosplay

• cyberpunk

• Kindle Unlimited

• webcomics

Creative:

• Video: Toriko → prison → neon tech city → rebellion

• Static: Cover + ★★★★★ quote

• Carousel: Toriko | The System | The Sisterhood

Objective: Traffic → Amazon or Toriko microsite

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Warm Retargeting

Audiences:

• Site visitors

• Video viewers

• IG/TikTok engagers

Creative:

• Review quote tiles

• Page-turn animations

• Character art

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Hot Retargeting

Audiences:

• Email subscribers

• Prior clickers

Creative:

• “Now on KU”

• Countdown

• Limited-time price promos

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Timeline Highlights

Pre-Launch

• Amazon page finalized

• A+ Content live

• Review quotes secured

• Ads loaded

Launch Week

• Ads scaled

• Goodreads giveaway

• Street team reviews

• KU promotion

Weeks 2–12

• Optimize ads

• Add new review quotes

• Rotate character art

• Grow Toriko email list

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Website Funnel

Single Toriko page:

• Cover

• Hook

• Review badges

• “Read on Kindle / KU”

• Free Chapter + Art Pack email opt-in

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KPIs

Amazon:

• Sales

• KU page reads

• Rank

Ads:

• CTR > 0.7%

• CPC under $1.25

• Email opt-in 5–8%

Reviews:

• 15–30 by Day 30

• 50+ by Day 90

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How Reviews Are Used

Readers’ Favorite & Literary Titan appear:

• On Amazon Editorial Reviews

• In A+ Content

• In retargeting ads

• On Toriko’s landing page

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Boosters

• NetGalley

• BookTok micro-creators

• Cosplay & gamer-girl outreach

• Visual asset packs for influencers