
Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever
by Mark Siebert
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Pub Date Jan 12 2016 | Archive Date Aug 18 2016
Entrepreneur Media Inc. | Entrepreneur Press
Description
Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
- Evaluate your existing businesses for franchisability
- Identify the advantages and disadvantages of franchising
- Develop a business plan for growth on steroids
- Evaluate legal risk, obtain necessary documents, and protect intellectual property
- Create marketing plans, build lead generation, and branding for a new franchise
- Cultivate the franchisee-franchisor relationship
A Note From the Publisher
Advance Praise
"Unlock the power of franchising! Franchise Your Business provides an easy-to-understand, well-defined guide for assessing fit and applying franchising to your business."
—Craig Donaldson, Former President of Harris Research (Chem-Dry and N-Hance Franchised Brands) and Service Brands (Molly Maid, Mr. Handyman, and ProTect Painters)
"Franchise Your Business offers the step-by-step, RIGHT way to franchise a business. I have always believed that knowledge is power and with this book, the power and reward of a successful franchise system is at your fingertips!"
—Debbie Shwetz, Co-Founder of Nothing Bundt Cakes
"For anyone who is thinking about entering the mine field of franchising, Mark’s book is an absolute GPS that I recommend to guide them through it."
—Don Newcomb, D.D.S., Founder of McAlister’s Deli and Co-Founder of Newk’s Eatery
"Mark Siebert gives you a thorough understanding of franchising as an expansion strategy and the steps you need to take to do franchising right! Especially valuable is Mark’s take on the franchisee-franchisor relationship, which is the key to a franchise’s long-term success. Honest and insightful, this book is an absolute must-read for anyone who is exploring alternatives for growing their business."
—Scot Crain, Vice President, Franchise Relations of Auntie Anne’s Soft Pretzels
Available Editions
EDITION | Other Format |
ISBN | 9781599185811 |
PRICE | $23.99 (USD) |
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)