Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever
by Mark Siebert
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Pub Date Jan 12 2016 | Archive Date Aug 18 2016
Entrepreneur Media Inc. | Entrepreneur Press
Description
Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
- Evaluate your existing businesses for franchisability
- Identify the advantages and disadvantages of franchising
- Develop a business plan for growth on steroids
- Evaluate legal risk, obtain necessary documents, and protect intellectual property
- Create marketing plans, build lead generation, and branding for a new franchise
- Cultivate the franchisee-franchisor relationship
A Note From the Publisher
Advance Praise
"Unlock the power of franchising! Franchise Your Business provides an easy-to-understand, well-defined guide for assessing fit and applying franchising to your business."
—Craig Donaldson, Former President of Harris Research (Chem-Dry and N-Hance Franchised Brands) and Service Brands (Molly Maid, Mr. Handyman, and ProTect Painters)
"Franchise Your Business offers the step-by-step, RIGHT way to franchise a business. I have always believed that knowledge is power and with this book, the power and reward of a successful franchise system is at your fingertips!"
—Debbie Shwetz, Co-Founder of Nothing Bundt Cakes
"For anyone who is thinking about entering the mine field of franchising, Mark’s book is an absolute GPS that I recommend to guide them through it."
—Don Newcomb, D.D.S., Founder of McAlister’s Deli and Co-Founder of Newk’s Eatery
"Mark Siebert gives you a thorough understanding of franchising as an expansion strategy and the steps you need to take to do franchising right! Especially valuable is Mark’s take on the franchisee-franchisor relationship, which is the key to a franchise’s long-term success. Honest and insightful, this book is an absolute must-read for anyone who is exploring alternatives for growing their business."
—Scot Crain, Vice President, Franchise Relations of Auntie Anne’s Soft Pretzels
Available Editions
| EDITION | Other Format |
| ISBN | 9781599185811 |
| PRICE | $23.99 (USD) |
Featured Reviews
Darren I, Media/Journalist
Franchising as a way of developing and growing a business is a popular activity, yet even though it can appear to be a shortcut for many to start and operate a business, it still remains hard work and can come with its own particular risks and challenges. This book turns things around and looks at matters from the viewpoint of a business who wants to expand by possibly franchising out its existing business. It can, in fact, also provide useful information to both groups, franchisee and franchisor.
The author takes the reader on a comprehensive tour of the entire process, offering advice based on practical experience, looking at both the upside and the downside, whilst hopefully navigating the reader away from problems and mistakes that can derail or adversely impact the process. Despite this being a pro-franchising book, it is good that the author has not shied away from the problems that can exist too, as you must manage your expectations and plan for the less pleasant things that could happen.
The book itself is fairly clear and easy to follow. Some of the advice given will be U.S.-centric, yet the broad principles and advice will be the same for all. It does not pretend to be the one and only book you will need, so it will capably provide broad coverage of the key points you need to focus on, allowing you to pull in more specific advice or guidance as required.
Even if you do not have specific plans or interest to franchise your operations, it is quite possible that the book can give additional data points or insights that could impact on a more traditional business. The book does not cost the earth and it appears to give good value-for-money for what you get and what you potentially may achieve, should you take further steps along the franchising pathway.
Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever, written by Mark Siebert and published by Entrepreneur Press. ISBN 9781599185811. YYYY
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
