AI is everywhere—but real results are not.

Across industries, leaders are investing in artificial intelligence with high expectations and uneven returns. Tools are adopted. Dashboards light up. Teams feel busy. Yet when executives ask the only question that matters—“Is this actually improving the business?”—the answer is often unclear.

AI ROI or It Didn’t Happen is the definitive leadership guide for cutting through AI hype and converting artificial intelligence into measurable, defensible business value—fast.

Written for CEOs, founders, operators, and senior leaders, this book reframes AI not as a technology problem, but as a management and accountability discipline. Dr. Vivian Atud makes a bold, evidence-backed case: AI does not create ROI. Leadership does. Without clarity, ownership, and disciplined measurement, AI quietly becomes a hidden cost center—draining time, attention, trust, and margin.

This book delivers a practical, field-tested operating model to prove AI value in 30–90 days, not years. You’ll learn how to:
●    Identify where AI should—and should not—be used
●    Tie AI initiatives directly to revenue, cost, speed, or risk reduction
●    Replace tasks without eroding culture or human dignity
●    Eliminate vanity metrics and adopt CFO-grade ROI proof
●    Stop underperforming AI initiatives early—without regret
●    Scale what works into durable systems that compound value

Unlike books focused on tools, prompts, or speculative futures, AI ROI or It Didn’t Happen is unapologetically practical. It equips leaders to design workflows, metrics, governance, and decision rhythms that turn AI from experimentation into execution.

Ethics, trust, and accountability are not treated as afterthoughts—but as essential safeguards of long-term ROI.

If you are responsible for real payrolls, real customers, and real outcomes—and you want AI results you can defend in the boardroom—this book is your playbook.

No dashboards without decisions.
No experimentation without measurement.
No ROI without leadership.