Skip to main content
book cover for Above the Noise

Above the Noise

Creating Trust, Value & Reputation Online Using Basic Digital PR

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Jan 27 2016 | Archive Date Feb 25 2016
BookBuzz.net | Motivational Press

Description

The Internet is an overwhelming cacophony, each brand fighting to rise above the noise. This book gives you lift.

Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an integrated mix of basic content marketing, social media and search engine optimization (SEO).

You'll learn incredibly valuable tactics any beginner-to-intermediate marketer, business owner or entrepreneur can quickly master, resulting in:

* Stronger brand clarity - if you don't understand the benefits and audience appeal of your product or service, why should anyone else?
* Define a niche you can influence and dominate
* Create consistent messaging wrapped into every aspect of your online presence
* Learn the importance of monitoring and creating trust signals
* Form a habit of content creation
* Integrate basic SEO tactics for your website, blog and social media
* Amplify visibility through fast, easy images and repurposed content
* Curate content on social media to show expertise and provide value
* Be more authentic, to build a loyal audience, and
* Join conversations that fit your audience/brand

It's not just about building visibility - it's about building visibility with the right audience most likely to buy your product or service, while building trust and influence that reinforces their decision. It's about rising above your competitors to stand out, like an unstoppable force of nature.

Above The Noise is a must-read for those who have learned the basics of content marketing, SEO and social media, but struggle to form a united, integrated approach that drives actual results and revenue.

If five of the MOST IMPORTANT INFLUENCERS in public relations and marketing endorse this book, shouldn't you buy it right now?

Above the Noise: Creating Trust, Value & Reputation Online Using Basic Digital PR is available in both print and ebook formats.


The Internet is an overwhelming cacophony, each brand fighting to rise above the noise. This book gives you lift.

Based on digital public relations tactics to grow your internet marketing skills...


Advance Praise

"WARNING: THIS BOOK WILL DEVOUR HIGHLIGHTERS.
Above the Noise is the owners' manual for the modern PR professional.
Sound, specific and imminently useful, you'll refer back to this book over and over again." - Jay Baer, New York Times best-selling author of Youtility

“The digital side of public relations and trust above that are vital. Carrie Morgan gives you a lot to think about, and even more to implement. Dig in, and get ready for your next level.” - Chris Brogan, author of Trust Agents, CEO Owner Media Group

“If you are looking to be more visible to and more authentically credible with those you want to do business with, Carrie Morgan's lovely book contains your prescription.” - Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes

"An effective antidote for Content Shock, Carrie's integrated, digital vision will help your business cut through the noise and become the signal." - Mark Schaefer, author of The Content Code


"WARNING: THIS BOOK WILL DEVOUR HIGHLIGHTERS.
Above the Noise is the owners' manual for the modern PR professional.
Sound, specific and imminently useful, you'll refer back to this book over and over...

Available Editions

EDITION Paperback
ISBN 9781628652581
PRICE $19.95 (USD)

Average rating from 7 members


Readers who liked this book also liked: