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How Nintendo Conquered America

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Pub Date Aug 04 2011 | Archive Date Sep 01 2012

Penguin Group USA | Portfolio

Business, Leadership, Finance | Computers & Technology | Professional & Technical

Description

In 1981, Nintendo was a struggling six-person startup on the brink of failure. Today, it's a gaming industry giant valued at over $85 billion. So how did a Japanese playing-card company turn a pudgy Italian plumber into one of the world's most successful products?

SUPER MARIO: How Nintendo Conquered America (Portfolio, August 4) tells the story behind the Nintendo games we grew up with. Author and life-long gamer Jeff Ryan recounts the company's path to success, including:

The lawsuit over Donkey Kong's similarity to King Kong, which Nintendo won by using Universal's own words (and their own knockoff game) against them. How Sonic, the speedy hare to Mario's steady tortoise, lost the race, as SEGA sunk from home console competitor to third-party developer. How a brief series of Phillips CD games turned a rare Nintendo licensing deal into a punch line. The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, grabbing market share by creating a new market.

Nintendo shows no signs of slowing down. Since 2006, its Wii sold a record-breaking 66 million copies. In 2009, BusinessWeek ranked Nintendo ahead of Google and Apple on its list of top global companies.

In 1981, Nintendo was a struggling six-person startup on the brink of failure. Today, it's a gaming industry giant valued at over $85 billion. So how did a Japanese playing-card company turn a...

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Available Editions

EDITION Hardcover
ISBN 9781591844051
PRICE 26.95
PAGES 283

Additional Information

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