Spring bookseller shows in advance of the book
○ SIBA/NAIBA's New Rooms New Voices
○ MPIBA “Featured Author”
● Robust outreach to indie bookstores (ARCs, events, etc.)
● Bookstore events and book clubs
● Ads in PW, Shelf, Foreword, Bookclubs website
● Book display at ALA
● Paid reviews (Kirkus, BlueInk, Clarion, BookLife, Foreword)
● ABA's Advance Access Program, Box Mailing Card
● Professional PR company outreach to trade media, national media, and regional/targeted media
● Ingram Advance blast
● Award submissions
● Book2Look
● Eblast to public librarians
● Early ARC push to bookstores & librarians
● Personalized bookseller outreach
● Strong influencer + review campaign
● Podcast tour
● Book club kit
● Bookseller Handselling Info
○ One Liner/Quick Handsell Lines
○ Description for Booksellers (Short and Long)
○ Summary of What This Book Brings
○ Handselling Bullets

● Author is available for virtual visits to bookstores (pre-pub, too!), book clubs, and in some cases, in person events