I'm so grateful I purchased this book when I did, such a strong reminder that God is still in control even when we sometimes doubt it or can't see it. Byron's writing style is easy to read and his book is full of wisdom and encouragement. After reading this book I felt like I had stood up to get walking and have indeed quit my camping out in the valley! - Lucie Amazon reader. 

# Marketing Plan for *God, Why Didn't You?*

The marketing strategy for *God, Why Didn't You?* is designed as a long-term credibility and audience-building campaign rather than a short-term launch.

The book has already established strong initial momentum, spending more than a week at the #1 bestseller position in its Amazon categories across the United States, United Kingdom, Australia, and Canada during its launch. More than 2,300 readers have downloaded the book, with over 350 paid sales to date.

Amazon Advertising continues to form the foundation of the campaign, generating ongoing visibility, maintaining discoverability, and introducing the book to new readers. The objective is to steadily increase readership while building long-term credibility through consistent sales and reader engagement.

The next phase focuses on building social proof through authentic reader reviews and recommendations. NetGalley forms a key part of this strategy by placing review copies into the hands of active readers, reviewers, librarians, bloggers, educators, Christian influencers, and media professionals. The goal is to increase the number of reviews on Amazon and Goodreads, strengthening the book's credibility ahead of wider media outreach.

As review numbers grow, marketing will expand to Christian podcasts, YouTube channels, radio programmes, television, bloggers, ministry leaders, online publications, and speaking opportunities. Outreach will focus on the book's message of finding hope and trusting God through unanswered prayer, chronic illness, suffering, and disappointment.

Rather than treating each title as an isolated release, the long-term strategy is to establish the *Walking with God* series as an interconnected collection of Christian resources. Marketing efforts are concentrated on key gateway titles, beginning with *God, Why Didn't You?* and followed by *Not My Anxiety*. These books address two of the most common struggles facing Christians today and are designed to introduce readers to the wider series.

Each book contains preview chapters, recommendations for related titles, and clear pathways to continue the reading journey. Readers are naturally introduced to the other books in the series, allowing awareness generated by the flagship titles to benefit the entire collection.

Each book also contains value-added resources designed to build a long-term relationship with readers. These include a free audiobook, downloadable PDF teaching resources, companion materials, and other lead magnets that encourage readers to join an email community. This enables ongoing communication with readers, provides additional biblical teaching, and allows future books, courses, and ministry resources to be shared directly with an engaged audience.

In addition, readers are invited to connect through my YouTube teaching ministry, where I regularly teach practical, Bible-based content. Companion video courses are also being developed for selected titles within the series, providing deeper teaching and practical application while further strengthening reader engagement.

The ultimate vision is to build a trusted Christian teaching platform that serves the wider Body of Christ through books, biblical teaching, speaking engagements, digital resources, and online media. The long-term objective is to place *God, Why Didn't You?* into the hands of at least 10,000 readers while establishing the *Walking with God* series as a practical, hope-filled resource that helps Christians grow in their relationship with God.