The “Priceless Movement” has been part of the band for KING & COUNTRY from the beginning, reminding women of their worth and encouraging men to respect and honor them.

This novelization of the major motion picture Priceless, created by brothers Joel and Luke Smallbone, tells the story of James Stevens (played by Joel Smallbone), a man thrown into the dark world of human trafficking. Can the love, strength, and faith of a woman change the course of his future? Will he risk his life to rescue her and show how much she’s worth fighting for?

Joel and Luke Smallbone founded the band for KING & COUNTRY. In 2012 they released their first full-length album, Crave, and won New Artist of the Year at the 2013 GMA Dove Awards. Their sophomore album, Run Wild. Live Free. Love Strong., met and even exceeded expectations with notable sales, sold-out shows, GRAMMY Awards, multiple K-LOVE fan awards, and appearances on major television shows such as The View, Today, Fox & Friends, Jimmy Kimmel Live, Huckabee, and others.