What Did Jesus Drive
Crisis PR in Cars, Computers and Christianity
by Jason Vines
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Pub Date Oct 04 2014 | Archive Date Jun 27 2016
Description
Ever wonder what it would be like to work Public Relations for Ford, or General Motors? Imagine a thousand cameras flashing in your eyes through a forest of microphones, everyone millions of dollars and world-wide headlines riding on your every word as you try to navigate your company through crisis, time and time again. It s not for the faint of heart... But it does make for one entertaining memoir! Welcome to the life of Jason Vines, the man who preserved the good name of Ford/Firestone, Jeep, General Motors, Nissan, Chevy, and other mega-companies throughout one catastrophe after the next. In Vines candid first book, What Did Jesus Drive , you ll hear about all the trials, tribulations, hilarity, and heartbreak of being a master PR consultant straight from the man with the silver tongue himself! Outrageous as it is insightful, shocking as it is refreshing; What Did Jesus Drive will have you laughing yourself hoarse all the while teaching you how to keep your cool with IT hits the fan! This isn t the PR class you took in Business School! And relax; this is not a book about Jesus. (Although he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace.) No, this book is about a life in the public relations blast furnace of the automotive industry; being the only man on the front line. If you re a company owner, CEO, PR professional, the lessons and stories in this book are INVALUABLE for you and everyone in your PR department! Even if you re just somebody who enjoys a look into the wild ride in the world of corporate America, this book is for you.
A Note From the Publisher
We want to celebrate the 1 year anniversary of this gem of a book's hardcover book release and its recent acquisition for publication in China. For a limited time check out this great read that launched Jason Vine's Author career. His third book "The Last American CEO" is due out this fall at all book retailers near you.
Reviews on Amazon are greatly appreciated!
Reviews on Amazon are greatly appreciated!
Advance Praise
Jason's story telling is his honest account of time well spent in a career documenting numerous pivotal events we all want to hear about.
-Lee Iacocca
I always knew I could count on Jason for an unbiased and honest opinion.
- Dr. Ricardo Martinez, MD, FACEP and former Administrator of the National Highway Safety Administration (NHTSA)
How I wish as the candidates I worked for screamed, screwed, or gaffed their way into crisis, I had called on Jason Vines. This is more than a corporate PR book - it's a masters' class, no holds barred, white knuckle ride of insights and wisdom for anyone whose job it is to communicate for a living. Jason Vines in raw and real story telling of his own journey explains to every politician, celebrity, corporate communications professional and government agency that has ever faced trouble why we have such a hard time telling the truth.
- Joe Trippi, Democratic Campaign and Media Consultant
Jason Vines lived The Hurt Locker, defusing one public relations I.E.D. after another. To think some of the largest corporations we can name have been this close to pure PR disaster, and yet were saved by the insight Jason earned from decades of corporate cage fights, it is truly amazing. What Did Jesus Drive is a deep dive - nay, it is the colonoscopy - into the bowels of business, and it shares stories long known by a select few, or whispered in hallways outside war rooms. This must become a college textbook for PR professionals as it maps their futures.
- Autoweek Publisher Dutch Mandel
Just bought my copy of "What Did Jesus Drive?" by Jason Vines, you should too. If you liked "Thank You for Smoking," this book is better.
- Jeffrey Bobeck
Sadly, most business-related books are drier than the Sahara Desert. What Would Jesus Drive is the greatest example of an exception you'll ever find. Vines book exemplifies what a difference that unbridled honesty from a rational, stand-up guy can make, not only in the near term but for the long run as well. Besides being informative it's also a great read. Most individuals in any facet of the automotive industry knows, or knows of, each incident and executive that Vines chronicles. It doesn't take long until a pattern starts to develop and in a lot of cases it's not pretty. But face it; the truth seldom is. If you ever find yourself in the position to give advice to CEOs, do yourself a favor and read Vines' book; it could be the biggest career boost since your diploma. --Al Vinikour
Having lived through similar crises in the auto industry I can say from experience Jason has told it like it really is. And having taught Public Relations at a major university as a second career, this book ought to be required reading for all PR 101 students. It would give them a true look at what they are getting themselves into. --Jerry Sloan
An excellent story about some of the most compelling contemporary issues to hit the auto industry. A must read for any communications professional. --Cherfoli
-Lee Iacocca
I always knew I could count on Jason for an unbiased and honest opinion.
- Dr. Ricardo Martinez, MD, FACEP and former Administrator of the National Highway Safety Administration (NHTSA)
How I wish as the candidates I worked for screamed, screwed, or gaffed their way into crisis, I had called on Jason Vines. This is more than a corporate PR book - it's a masters' class, no holds barred, white knuckle ride of insights and wisdom for anyone whose job it is to communicate for a living. Jason Vines in raw and real story telling of his own journey explains to every politician, celebrity, corporate communications professional and government agency that has ever faced trouble why we have such a hard time telling the truth.
- Joe Trippi, Democratic Campaign and Media Consultant
Jason Vines lived The Hurt Locker, defusing one public relations I.E.D. after another. To think some of the largest corporations we can name have been this close to pure PR disaster, and yet were saved by the insight Jason earned from decades of corporate cage fights, it is truly amazing. What Did Jesus Drive is a deep dive - nay, it is the colonoscopy - into the bowels of business, and it shares stories long known by a select few, or whispered in hallways outside war rooms. This must become a college textbook for PR professionals as it maps their futures.
- Autoweek Publisher Dutch Mandel
Just bought my copy of "What Did Jesus Drive?" by Jason Vines, you should too. If you liked "Thank You for Smoking," this book is better.
- Jeffrey Bobeck
Sadly, most business-related books are drier than the Sahara Desert. What Would Jesus Drive is the greatest example of an exception you'll ever find. Vines book exemplifies what a difference that unbridled honesty from a rational, stand-up guy can make, not only in the near term but for the long run as well. Besides being informative it's also a great read. Most individuals in any facet of the automotive industry knows, or knows of, each incident and executive that Vines chronicles. It doesn't take long until a pattern starts to develop and in a lot of cases it's not pretty. But face it; the truth seldom is. If you ever find yourself in the position to give advice to CEOs, do yourself a favor and read Vines' book; it could be the biggest career boost since your diploma. --Al Vinikour
Having lived through similar crises in the auto industry I can say from experience Jason has told it like it really is. And having taught Public Relations at a major university as a second career, this book ought to be required reading for all PR 101 students. It would give them a true look at what they are getting themselves into. --Jerry Sloan
An excellent story about some of the most compelling contemporary issues to hit the auto industry. A must read for any communications professional. --Cherfoli
Available Editions
| EDITION | Paperback |
| ISBN | 9781631731099 |
| PRICE | $15.50 (USD) |
