Marketing and Promotional Strategy

Franklin Publishers' marketing strategy for Pieces of Yu: A Story of Identity, Adoption, and Becoming Whole by Leah Yu O'Bryan will focus on increasing book visibility, expanding readership, and connecting with audiences interested in adoption, identity, emotional healing, and personal growth.

Social Media Marketing (SMM): Targeted campaigns across Instagram, Facebook, TikTok, and other relevant platforms featuring poetry excerpts, author reflections, promotional graphics, video readings, book trailers, and discussions surrounding adoption, belonging, family, and self-discovery.

Library Outreach and Distribution: Outreach to public and university libraries, educational institutions, and community reading programs. Activities may include digital review copies, sample-copy opportunities, librarian engagement, and book club recommendations, particularly within multicultural literature, memoir, and contemporary poetry categories.

Film and Media Adaptation: Exploration of documentary, short-film, and visual storytelling opportunities inspired by the author's experiences with adoption, cultural identity, and personal growth. Potential outreach to relevant producers and media professionals may be considered.

NetGalley and Reviewer Engagement: Distribution of digital review copies to librarians, booksellers, educators, literary reviewers, and readers interested in poetry, memoirs, and adoption narratives to encourage reviews and strengthen discoverability.

Public Relations and Community Outreach: Targeted outreach to literary publications, podcasts, adoption advocacy communities, women's interest platforms, and mental health awareness organizations for potential author interviews, features, and promotional opportunities.

The campaign will emphasize authentic storytelling, meaningful reader engagement, and sustained author visibility.