Second Shift

The dynamic, collaborative management model that saved a U.S. manufacturing city

When car-making giant General Motors decided to close its plant in Lansing, Michigan, in 1996, one person—the city’s newly elected mayor—stood up and said “no.” Initially, it was the cry of a man in the wilderness. Not once in its century-long history had GM reversed a decision to close a plant. But Mayor David Hollister quietly went to work building the Lansing Works! Keep GM! movement and succeeded in defying all the odds. Lansing remains GM’s Oldsmobile headquarters.

Hollister’s collaborative problem-solving approach—the Second Shift model—succeeded in bringing together state and regional politicians, economic developers, private sector firms, labor unions, educators, and residents of the region. Powerful, persuasive, and well-organized, this coalition implemented a strategic, six-dimensional framework to achieve the seemingly impossible:

• Identifying: Name the challenge and its impact
• Partnering: Develop meaningful relationships
• Building: Construct your strategy as you go
• Solving: Engage in constant problem solving
• Celebrating: Mark successful milestones
• Persevering: Adapt and endure

The Lansing Works! Keep GM! movement was a victory of people over bureaucracy, of a can-do attitude over cynicism—a story rarely told in today’s complex, technological, and often dehumanizing world of large business and out-of-control government. And the best part was that, in the end, both sides came away winners. It’s proof positive that when the public and private sectors work together as equal partners, amazing things can happen.

One of the great business sagas of modern times, Second Shift provides a proven, practical design for problem solving that anyone can apply in any business, large or small.

David Hollister is the former mayor of Lansing, Michigan (1993–2003) and currently the Director of the Michigan Department of Labor and Economic Growth.

Ray Tadgerson is the former President and CEO of C2AE and served as the senior strategic and marketing advisor to Mayor David Hollister.

David Closs is Professor, McConnell Endowed Chair, and Chairperson of the Department of Supply Chain Management in the Eli Broad College of Business at Michigan State University and serves as a Senior Advisor to Michigan’s Governor on the Commission for Logistics and Supply Chain Collaboration.

Tomas Hult is Professor, Byington Endowed Chair, and Director of the International Business Center in the Eli Broad College of Business at Michigan State University and one of the world’s leading authorities on strategic management, global supply chains, and complex multinational corporations.