Generation M
Young Muslims Changing the World
by Shelina Janmohamed
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Pub Date Nov 30 2016 | Archive Date Nov 30 2016
Description
What does it mean to be young and Muslim today? There is a segment of the world’s 1.6 billion Muslims that is more influential than any other: meet ‘Generation M’.
From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
Shelina Janmohamed is the vice president of Ogilvy Noor, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. The bestselling author of Love in a Headscarf, she is an established commentator on Muslim social and religious trends, and has written for the Guardian, The National and the BBC. She Tweets @loveinheadscarf.
From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
Shelina Janmohamed is the vice president of Ogilvy Noor, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. The bestselling author of Love in a Headscarf, she is an established commentator on Muslim social and religious trends, and has written for the Guardian, The National and the BBC. She Tweets @loveinheadscarf.
Advance Praise
‘A crucial book at a critical time... A must-read’ - LYSE DOUCET, BBC Chief International Correspondent
'A milestone in understanding young, modern, and faithful Muslims’ - REZA ASLAN, author of No god but God and Zealot
‘A vivid account.’ - FARAH PANDITH, former US Special Representative to Muslim Communities
‘Refreshingly honest... If you want to understand this growing segment of society, this is the book to read.’ - MUNA ABUSULAYMAN Former UN Goodwill ambassador and Co-Host of Kalam Nawaem, MBC television
‘I’ve read no fresher and truer portrait of how young Muslims are balancing their religion with modern citizenship’ - AZADEH MOAVENI, author of Honeymoon in Tehran
‘A compelling account of today’s young Muslim consumers’ PAUL POLMAN, CEO of Unilever‘A fresh and insightful perspective’ - SIR MARTIN SORRELL, founder and CEO of WPP
'A milestone in understanding young, modern, and faithful Muslims’ - REZA ASLAN, author of No god but God and Zealot
‘A vivid account.’ - FARAH PANDITH, former US Special Representative to Muslim Communities
‘Refreshingly honest... If you want to understand this growing segment of society, this is the book to read.’ - MUNA ABUSULAYMAN Former UN Goodwill ambassador and Co-Host of Kalam Nawaem, MBC television
‘I’ve read no fresher and truer portrait of how young Muslims are balancing their religion with modern citizenship’ - AZADEH MOAVENI, author of Honeymoon in Tehran
‘A compelling account of today’s young Muslim consumers’ PAUL POLMAN, CEO of Unilever‘A fresh and insightful perspective’ - SIR MARTIN SORRELL, founder and CEO of WPP
Available Editions
| EDITION | Paperback |
| ISBN | 9781780769097 |
| PRICE | $19.95 (USD) |
Average rating from 6 members
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