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Russell Benaroya is an author, entrepreneur, and speaker focused on helping people achieve their highest and best use by staying in their genius zones. Russell has spent the last twenty years in investment banking, private equity, and entrepreneurship and today is the cofounder of Stride Services, an outsourced accounting and strategic finance firm that helps business owners use their data for better decision making. Russell speaks on topics designed to help business leaders build more successful businesses through a combination of self-discovery and tactical financial tools. Russell also coaches business owners around the themes of one life to lead. Russell is an avid ultramarathoner and has completed numerous hundred-mile races and self-supported expeditions. His writing has appeared in Forbes, and he is a recipient of the 40 Under 40 recognition from the Puget Sound Business Journal in Seattle. He is also the author of Free Yourself to Work on Your Business. Russell is a business school graduate of the Anderson School at UCLA and a longtime member of the Entrepreneurs’ Organization. He lives in Seattle with his wife, Melissa, and their two children, Devon and Shane.