Member Review
Review by
Ilana W, Reviewer
Either you want to sell or buy, build up a company or beat the competition, communication is extremely important, and it means more than easily selling your talking point to a wider audience. From practical tips to complicated strategic moves, this book is offering, through a wide range of examples, a comprehensive perspective of the tremendous role of communication in the everyday life of a business. I've found sometimes the writing a bit too didactic and technical, therefore it can be more appealing to sophisticated communication specialists than to the everyday curious reader, but otherwise it has very valuable information and tips that I can't wait to use for my own communication planning and consulting.
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