Dynamic Communication

27 Strategies to Grow, Lead, and Manage Your Business

by Jill Schiefelbein

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Pub Date Mar 14 2017 | Archive Date Jul 12 2017

Entrepreneur Media Inc. | Entrepreneur Press

Business, Leadership, Finance | Professional & Technical

Description

When Good Communication Skills Aren't Enough

Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.

Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to:

Apply the four-stage listening matrix to drive your audience to action

Use sales call outlines that facilitate buy-in to avoid death by sales script

Create value-filled, magnetic marketing that educates and attracts buyers

Add value to your products and services with videos and webinars

Develop persuasive presentations with the TEMPTaction model

So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

Available Editions

EDITION	Other Format
ISBN	9781599186085
PRICE	$21.95 (USD)
PAGES	192

Additional Information

Average rating from 8 members

Featured Reviews

Gemma K, Reviewer

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Very helpful read and enjoyable. I have just started to read these types of books and this was a great starter! Highly recommend to anyone!

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Ilana W, Reviewer

Either you want to sell or buy, build up a company or beat the competition, communication is extremely important, and it means more than easily selling your talking point to a wider audience. From practical tips to complicated strategic moves, this book is offering, through a wide range of examples, a comprehensive perspective of the tremendous role of communication in the everyday life of a business. I've found sometimes the writing a bit too didactic and technical, therefore it can be more appealing to sophisticated communication specialists than to the everyday curious reader, but otherwise it has very valuable information and tips that I can't wait to use for my own communication planning and consulting.

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Donna F, Reviewer

Dynamic Communication by business communication expert Jill Schiefelbein. Successful communication is not measured by your lack of umms or your style, it is measured by the actions and results that are generated.
She shares a website for the book that contains full length interviews with different companies.
“Confidence is your best designer. You cannot get a better piece of clothing more suiteable than confidence”
Your first words and how you close a conversation. How did you make them feel when you left.
Everyone wants fast results but it is actually the micro actions of building a relationship and engagement that leads to trust and to a purchase. These micro actions can be giving away something.
“Action plus purpose drives awareness. Awareness leads to engagement. Engagement leads to results.”
I recommend this book. Jill provides actionable steps to help with communication. The book is easy to read with short chapters and you can skip to specific sections you want to focus on.