Dynamic Communication

Very helpful read and enjoyable. I have just started to read these types of books and this was a great starter! Highly recommend to anyone!

Here is a useful guide for business owners to help them better tell the story of their business, communicating their successes, needs and desires in the process. The author sets out to show how versatile communications can be for a business, indicating what can be done and what benefits may be achieved in the process.

All in all, 27 different strategies are offered that are designed to help grow and develop a business, being of interest to the smaller, entrepreneurial business whereby the boss and possibly other key employees must be quite versatile and undertake many different tasks at the same time. Practical, real-world advice is taken from many top U.S. companies and brands to show the potential on offer, allowing the reader to see a successful strategy and seek to adapt it to their own requirements.

It certainly can be a useful tool to consider for your business armoury, should you feel that your communications may be lacking. Even if you feel things function relatively well, the book’s low price means that it can be an affordable, accessible way to validate your successes too. You only need to find one new idea or even refine something a smidgeon to get your money’s worth and then some.

Dynamic Communication, written by Jill Schiefelbein and published by Entrepreneur Press. ISBN 9781599186085. YYYY

Either you want to sell or buy, build up a company or beat the competition, communication is extremely important, and it means more than easily selling your talking point to a wider audience. From practical tips to complicated strategic moves, this book is offering, through a wide range of examples, a comprehensive perspective of the tremendous role of communication in the everyday life of a business. I've found sometimes the writing a bit too didactic and technical, therefore it can be more appealing to sophisticated communication specialists than to the everyday curious reader, but otherwise it has very valuable information and tips that I can't wait to use for my own communication planning and consulting.

Dynamic Communication by business communication expert Jill Schiefelbein. Successful communication is not measured by your lack of umms or your style, it is measured by the actions and results that are generated.
She shares a website for the book that contains full length interviews with different companies.
“Confidence is your best designer. You cannot get a better piece of clothing more suiteable than confidence”
Your first words and how you close a conversation. How did you make them feel when you left.
Everyone wants fast results but it is actually the micro actions of building a relationship and engagement that leads to trust and to a purchase. These micro actions can be giving away something.
“Action plus purpose drives awareness. Awareness leads to engagement. Engagement leads to results.”
I recommend this book. Jill provides actionable steps to help with communication. The book is easy to read with short chapters and you can skip to specific sections you want to focus on.