Cover Image: The End of Loyalty

The End of Loyalty

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Member Reviews

On this occasion, unfortunately the book could not be reviewed due to unexpected circumstances, and now it is a little 'too old'. Should any opportunity exist to re-visit it, I will take contact.

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THE END OF LOYALTY by Rick Wartzman, a Pulitzer Prize winning reporter, chronicles "the rise and fall of good jobs in America," as the subtitle notes. Wartzman bemoans the loss of the corporate social contract by sharing the stories of four major employers: General Motors, General Electric, Kodak, and Coca-Cola. Since 2009, he has studied these companies in-depth and believes that "by better understanding where we've been, we can be smarter about where we're going."

First, Wartzman describes the benefits – like Kodak's wage dividend, bowling alleys and medical care – that each company provided during the twentieth century. He references John Kenneth Galbraith's book, The Affluent Society, and Michael Harrington's The Other America in an effort to contrast the opportunities which workers at those companies experienced versus many others in America at that time. Quoting the current President of Gallup who argues that "The great American dream is to have a good job and in recent years, America has failed to deliver that dream more than it has at any time in recent memory," Wartzman describes the impact of the shift in focus from workers to stockholders and profits. In THE END OF LOYALTY he touches on numerous forces such as globalization, decline of unions, more acceptance of large layoffs, rise of knowledge and service jobs with more outsourcing for manufacturing, and new technologies. This text has wide applicability and will certainly be of particular interest to those who had/have an association with any of the four profiled companies.

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