Kogan books do a great job of rooting you in the specific subject and making you knowledgeable in the topic, looking at it from the definition to the need for it and the context.

Nothing really new, but it is good to have all the cases and information collected in a single book. It will not change your life, but will give the curious mind an overview about the evolution of technologies and how they impact on our life (not to talk about the life of the business that do not plan for the future...)

The author begins by explaining the points that have made technology advance so fast, he leads us to understand where the technology is headed and how it is impacting business today and in the near future. The problem is that they are poorly understood, businesses are not adapting to these changes and the potential opportunities they offer, which can result in the disappearance of 40% of the Fortune 500 companies.
Covered disruptive technologies include blockchain and bitcoin, artificial intelligence, holography, 3D pirnting, and nanotechnology. In order to understand and evaluate the impact of these technologies, as well as to respond appropriately, a system is required that is explained in detail. The proposed system considers the following key points: Technology that can give specific solutions to a problem, Behavior since this problem impacts people, and Data as crucial to make intelligent decisions. This TBD system can help corporations maintain long-term success. The author provides a guide to decision making, investment suggestions, practical implementation tips, and embrace the Millennial generation as a fundamental human resource.
I consider this book fundamental for any entrepreneur, CEO, entrepreneur, designer or implementer of products, teachers and anyone who wants to be informed of these new trends for business.
My gratitude to the Publisher and NetGalley for allowing me to review the book

Technologies continue to disrupt, both positively and negatively, business activities and it helps to keep an eye on emerging technologies so that you can better react to them. This book seeks to give the reader knowledge and tools to better assess and respond to the changing opportunities in a practical, real-world manner.

This goal is achieved in a perfunctory manner, providing some insight into current emerging technologies de jour such as Blockchain and nanotech, along with strategies for considering what is coming and how it may be reacted to. It is clearly more of an overview and scene-setting type of book instead of a detailed framework that can be utilised by the reader.

It just failed to engage me. It was reasonable but not a game-changer. It was easy-to-read despite being understandably tech-focussed, containing some useful, pertinent information. A credible ‘also ran’ you could call it, but perhaps not the major revelation it would like to be.

Disruptive Technologies, written by Paul Armstrong and published by Kogan Page. ISBN 9780749477288. YYY