Cover Image: It’s Not Complicated

It’s Not Complicated

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Member Reviews

Based on serious theories and analysis, this book offers a realistic view of the business system, based on historical observations and trends. It is strongly recommended to anyone in charge with business planning and strategies as well as students interested to better understand this dynamic yet not necessarily complicate environment. It might require some advanced theoretical knowledge but also offers a lot of references for further study and improvement.

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The author starts by introducing the difference between a complicated and a complex system: in the former the activities may be difficult, but are defined by specific rules (like compiling a balance sheet), in the latter there are no defined rules and the result is obtained by trials and errors (like preparing a commercial presentation for a client).

Rick Nason, in It's Not Complicated: The Art and Science of Complexity for Business Success tells us that today's business world is a complex one (new instrument and paradigms, the economic system, the entrepreneurial risk and the strategic planning), and through some examples provides some suggestion to face its issues.

The book is overall interesting, linear and absolutely comprehensible by non expert.

Thanks to the publisher for providing me the copy necessary to write this review.

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