When you are running a business, and that includes being a musician, writing books, being an artist or almost any other thing that involves doing anything creatively, a mailing list with email addresses of your clients and other potentially interested individuals is absolutely crucial.
But how do you go about building a mailing list if you are just starting out and how to you handle the communication with those on your mailing list?
This book, or if you like Mailing List Toolkit, takes you from knowing almost nothing to be fairly adept at handling everything pertaining to such a mailing list.
The author clearly has made her own experiences and is more than willing to share with the reader how to go about getting from point a to point b without having too many painful situations occur in-between.
I have very few negative things to say about this set of books because I felt I learned a ton of stuff, even if I have been at it for a while and have read other books on the subject. My one issue is the lack of illustrations in the guide to MailChimp. The step-by-step instructions are excellent and well-described, but occasional actual illustrations of what the pages look like would have been super helpful to really drive the points home and clear any questions that may have arisen.
Other than that, this is an excellent book on the important subject of mailing lists and a phenomenal place to start if you are about to build your very first mailing list.

I am impressed by Barb Drozdowich’s books and this box set in particular. It has four extremely useful books:
Book 1 – Strategies to grow your list
Book 2 – The nuts and bolts of MailChimp
Book 3 – Get your emails delivered
Book 4 – Newsletters that rock

I just discovered this author through this box set and I already have a list of other books by her to read. In fact, I just bought one yesterday. She writes mainly for book authors but the content she conveys can also benefit bloggers.
This box set has surely given a lot of work to write. It’s comprehensive, it’s detailed, it’s accessible to read. It makes complex technicalities easy to understand. It’s an extensive how-to set of books for those who want to build a mailing list and establish quality relationships with their readers through newsletters. The second book has detailed instructions about how to work with Mailchimp and I found it useful and simple to follow. It helped me so much since I had just created a MailChimp account with the purpose of starting to create a mailing list for my new blog. These books came just at the right time for me!

Full review to come.
Highlights
-easy to understand with basic and simple practices
Fall backs
-there was litter "new" to me information so I didn't feel as though I walked away with much but would be great for someone newer to NL marketing