While I am a not so casual watcher of Youtube videos, there are many parts to the streaming service that are unknown to me. Allocca, who is part of the Youtube family, tracks trending videos as his day job, managed to write a humorous but motivating book about the DIY aspects and viral ability of videos. This book balances the technological aspects behind the algorithms and the childlike fun of a viral video.

I'm not completely sold on YouTube. Sure there's some fun stuff there, but there's lots of bad stuff, too. The internet hasn't quite panned out to be what everyone thought it would be way back in the day. Sometimes the videos are even worse than , say, Facebook, for nastiness. Not sure how any of this inclusion and openess and fares well for anyone. It's an interesting read for a small segment of the world who needs it's every moment watched because, well, it's so interesting to itself. Blah. Well written and will find it's audience.

If you ever wondered what it would be like to work for youTube, look no further. This book offers a history, and behind the scenes look at how youTube functions, stores videos, and handles the next viral sensation. Many of the side notes are very funny, and reminded me of internet history I'd forgotten about completely. I'd forgotten about lonelygirl15, and was glad to see that employees of youTube felt bad that Rebecca Black was bullied, and that she's become something more in control of her content now. There is not room enough for all of youtube to be covered in this book, but what is sampled gives a good picture of how the internet may look in the future, as more individuals find an audience for their voice.

As a Youtube addicted I can attest to the value of this book. The future is on Youtube and in this book.