I really liked the thesis of the book, but I think it would have been better in a longform article instead of a book. The idea is pretty much convincing, but they really didn’t need a whole book to explain it.

The four tenants of conscious capitalism are:
1. Higher purpose. Going beyond generating money or shareholder’s value.
2. Stakeholder integration. Meaning creating harmony between shareholders, employees, clients, suppliers, society and the planet. If you do this, they will be there for you when you most need them and they will fight alongside you if you are doing the right thing for the right reasons.
3. Conscious leadership.
4. Conscious culture and management.

Conscious Capitalism is not the same as Corporate Social Responsibility. The first one has a higher purpose and is bassically a way of life, the latter is just a part of Public Relations and Marketing.

Being conscious means taking responsibility of all the consequences of our actions not just the ones that reflect well on us.

Being part of an organisation that not only cares about its bottom line but also with its customers, employees, suppliers, community and society makes any one proud to be part of that group. It is very rare for us to find such company who can fully embrace the ideals of Conscious Capitalism.

Fortunately, this book guides companies on how to become such. Being a field guide, this books is full of practical ideas, steps, and templates on how organisations can be more conscious of other stakeholders.

I thought this book would be boring but it was surprisingly engaging especially for someone like me who is not in any leadership position at this time.

Doing business is good, but doing good as you do business is great! I think that my older students, especially the ones who plan to go into business, should read this book. They should go into the work world knowing that more can be accomplished than merely the perpetuation of the "regular" business model!