I learned a lot about what it takes to succeed in this market, and especially enjoyed the real-life cases. As a teacher of gifted students, I think that my older students who want to go into marketing or be entrepreneurs (especially in the food industry) will enjoy this book.

A useful book for those studying or trying to get a foothold in the food supply industry. If this is not you you will still gain insight into how good distribution works in a modern day market. Helps you have a greater understanding of what it is to be a dragon on Dragons Den.

Excellent resource book! The book explains the methods to use to penetrate from local to larger markets. Also it contains real life study cases that are well explained and pertinent to the nature of the book. A book that must be in the library of any new entrepreneur.