Business leaders agree that innovation is the key to survival and further growth and in many companies, it is a top strategic priority.

Tucker J. Marion and Sebastian Fixson showcases the different modes that innovation can take and guides readers on how to take advantage of each mode's inherent pros and cons. The book also walks through ways to effectively shift between modes or employ multi-mode strategies to foster innovation.

If you are into new modes of innovation and your interest is piqued by the vast potential of design and collaborations we see today, then this book would be ideal for you. I learned a thing or two about digital design so I'm all good. Thanks NetGalley for the eARC.