a good overview but maybe a bit convoluted and overly technical in places, a good reference guide / book

As an event planner, this book is huge. I was searching for a book that would help me find sponsorship. This was right on time. I could see this book being shared in colleges.

A little more complicated than what I was looking for. Very good information. Very detailed. A difficult read but very educational!

This is a good book, at times i skipped through the area and read up on the information which were relevant to me (this is a good thing so you can pick and choose).

If you are thinking of starting a to start something along those line, you could really get lots of useful tips from this book.